Partner Marketplace Templates — fast, brand-safe insurance storefronts
White-label templates that let partners sell insurance under their own brand—plug-and-play with Policy Crusher® and API-embedded flows.
Used across 3,000+ programs since 2018; evolved with partner feedback and best practices.
Snapshot
White-label, brand-first:
Launch digital marketplaces under your own brand.
Ecosystem-ready:
Works with Policy Crusher®, APIs, and agency services.
Marketplaces & beyond:
Supports insurance marketplaces and alternative distribution.
Proven at scale:
3,000+ programs powered since 2018.
Project summary
Observation:
Partners needed to launch trustworthy insurance storefronts faster—without bespoke builds, brand drift, or compliance risk.
Insight:
Speed comes from standards, not shortcuts: modular page shells, tokenized theming, and accessible defaults make brand expression safe—and repeatable.
Intervention:
Template shells: homepage, category/product pages, offer modules; SEO-aware headings and structure.
Tokenized theming: color/type/spacing/motion tokens map partner brands to accessible UI components.
Unified copy system: centralized, repository to eliminate duplication and speed updates.
Experimentation: instrumentation for A/B on offers, messaging, and form friction; winners upstreamed into the system.
Impact:
Faster launches with consistent UX across partners; fewer ad-hoc builds; accessibility and performance budgets protected. Clear funnels and experimentation lifted conversion while keeping brand and compliance intact.
Gallery of select partnerships
